How To Grow Your Business With Organic Content

Yo!

Here’s a fun hypothetical...

Let’s say I run a camper van rental business in the PNW.

I’m just getting started and want to grow using short-form video.

Here’s exactly how I’d do it 👇

1. Understand your audience

Before posting anything, I’d go deep on who I’m trying to reach:

• Who they are: Young professionals or couples in Seattle (25–35)

• What they do: Work in tech, creative, or healthcare roles in the city

• What they want: A break from the grind. Nature, adventure, and meaningful memories (without the hassle)

• What they believe: Experiences > things. Sustainability matters. Time is precious

The goal isn’t just demographics. It’s psychographics.
You’re speaking to the part of them that’s burnt out and craving something real.

2. Reverse-engineer what’s working

Then I’d research what’s already working:

• Search Instagram, TikTok, and YouTube for creators or brands in vanlife, camping, and PNW travel

• Identify 5–10 growing accounts

• Use tools like Social Blade to reverse-engineer their growth

• Study what content caused the spike

• Save 10–15 top-performing posts into an inspo bank

This becomes your swipe file.

3. Define your point of view

Now it’s time to pick a mission people can align with.

I’d go with:

“Explore With Confidence”

It’s emotional and practical:
→ Customers feel free, capable, and present
→ The vans are ready, reliable, and waiting

This becomes your narrative anchor for all content you share.

4. Pick your content pillars & formats

Here’s the system I’d build:

Narrative:

Explore With Confidence.

Pillars:

1. Trip Inspiration — Top 5 lists: hikes, views, campsites, road trip routes

2. POV Stories — “POV: You & your partner finally booked that road trip…”

3. Behind the Business — The origin story, van build-outs, and the childhood memories that inspired the brand

Formats:

• Talking head + greenscreen for top 5 lists

• Drone or scenic b-roll for POV clips

• Voiceovers & BTS for founder storytelling

• Carousels to repurpose your best-performing content

5. Run a 30-day sprint

If I didn’t have assets yet, I’d grab a friend, film a weekend of content, and build up a b-roll library.

Then I’d plan out my first week of posts:

• 1 origin video (examples)

• 2 voiceover stories (childhood/trips → brand connection)

• 2 trip inspo guides

• 2 POV-style reels (examples)

Each week, I’d cycle through the pillars.
The goal: build a habit, ship daily, and see what hits.
After 30 days, I’d double down on my top performing formats.

6. Capture emails with a lead magnet

While building reach, I’d also start collecting emails by offering something useful:

The Ultimate PNW Van Trip Guide

• Best hikes, campsites, and views

• 2–7 day route suggestions

• Packing tips and a gear checklist

I’d drop this CTA in every caption:

Comment “guide” to get the PNW Explorer’s Guide

Use ManyChat or Stan Store to deliver it and grow your email list.
Now you’ve got attention and an owned audience.

That’s the starter playbook

A clear POV.
A mission people can get behind.
Repeatable pillars and formats.
And a system to turn content into conversions.

If you’re a founder or brand who wants to do this for real…

I’m running a small cohort to help you define your narrative, build your content system, and turn organic social into a your #1 growth channel.

Spots will be limited since I’ll be providing 1:1 feedback to everyone, but click here if you want to be the first to know.

Rooting for you,
—Dodds