The Content Strategy Powering This 8-Figure Adventure Brand

That’s the opening line of a Reel with over 1M views.

But it’s more than a hook — it’s a story in 12 words.

And that story is responsible for millions in tour bookings.

This week, we’re breaking down how @vintagerides became one of the most emotionally resonant travel brands on the internet (and what they changed in early 2025 that sent their growth into overdrive)

📖 What’s the story?

Founded by Alexandre Zurcher after a life-changing motorcycle trip through India, Vintage Rides now leads expeditions across 22 countries — from Mongolia to Madagascar.

But they don’t sell tours.
They sell self-discovery — through the raw, cinematic lens of open-road travel.

No WiFi. No filters. No distractions.
Just motion, meaning, and miles of story.

Their content feels less like marketing — and more like a movie trailer for your soul.

🧭 What’s the brand narrative?

Think of brand narrative as the 2–5 word mission your content exists to reinforce.

For Vintage Rides?

Awakening Adventurers.

Every piece of content is an invitation:
Come get lost — and find something real along the way.

They don’t pitch trips.
They sell the transformation.

⚡ The Inflection Point: Feb 2025

In February, everything clicked.

They:

• Found the perfect trending song that matched their cinematic energy

• Paired it with poetic copy and high-emotion vertical footage

• Dialed in repeatable formats that built brand identity

• Introduced lead magnets like:
  “Comment ‘MADA’ to get the full guide”

The result?

Their account exploded.
→ Reels hit 1M+ views
→ Comments filled with tags and DMs
→ Emails flowed in
→ Trips got booked

Vibe → Eyeballs → Email → Revenue

📌 How do the content pillars feed this?

📽️ Group Travel POVs

• Shot on real trips, but told like dream sequences

• Example: “POV: You and your friends decide to explore Madagascar by motorcycle”

📝 Emotional Anchors

• Captions that double as mantras

• “Money comes and goes. But the adventure of a lifetime? That’s priceless.”

🌍 Destination-as-Dream

• Raw vertical footage from Vietnam, Turkey, or Peru

• Not about the itinerary — it’s about who you become

🎙️ Collabs

• Partnerships with Royal Enfield & moto & travel creators inspire trust and drive new eyeballs to their page

🎬 How do they do this?

🟩 Cinematic Expedition Films
Long-form YouTube stories → chopped into 10–20 short-form Reels
Shot like indie docs: slow pans, natural light, ambient sound

🟨 Viral POV Reels
Vertical cuts + trending audio + poetic captions
→ Repeatable formats built to be shared in the group chat

🟥 Bottom-of-Funnel Conversion
Carousel posts reveal more behind-the-scenes storytelling
→ Designed to convert followers into email subscribers and bookings

🔁 The result:

A cohesive story brought to life through a strategic content strategy →
top-of-funnel reels to spark desire, bottom-of-funnel carousels to drive action.

Everything is designed to show you what it feels like to awaken the adventurer within.

A dream that feels just one DM away.

💬 I’m workshopping the format for these weekly breakdowns. If there’s something you wish I covered or a brand you want featured, hit reply and drop me a note.

Cheers,

Eric