7 videos, 4M views, & 100s of leads.

If you run a service business — design, architecture, creative — this playbook is for you.

In the past 20 days, a designer named @spaceboycole has generated 4 million views, added 32,000 followers, and likely driven hundreds of inbound leads.

From just seven short videos.

Here’s how:

1. He leads with a clear point of view

Every video starts the same way:

“Designing cool sh*t for [X Brand]”

He’s pairing this with slides that show the logo and “Cool Sh*t” text on screen.

It’s simple, bold and grabs attention.

2. He shows his work

Each video features a scroll-through deck of original designs.

These aren’t half baked ideas, these are full mockups & design concepts ready to go.

The content format is straightforward. It probably takes an hour to shoot and edit.

But the design work behind it is deep. He’s likely spending 8-10 hours per deck.

The result is a feed of work that speaks for itself.

3. He’s targeting clients with budgets

His videos focus on household names. Cheez-It. Coors Light. Sharpie.

These brands have real marketing $$$ and are recognizable for consumers.

Each video creates value upfront. He’s putting their brand in front of hundreds of thousands of people — before they’ve even hired him.

Whether those brands reach out or not, others in the same tier are watching (and engaging in the comments).

Some recent numbers:

• Cheez-It: 1.3 million views

• Coors Light: 530,000

• Sharpie: 915,000

4. He built a format he can stick to

Same black shirt. Same sunglasses. Same camera setup.

Slides on a monitor. Voiceover walking through the thinking.

The simplicity is part of the brand. And it keeps the focus on the work.

The Lesson

Short-form video lets you position yourself as the go-to expert in your space.

If you’re intentional with your message, your audience, and your format — it doesn’t take a lot of content to start seeing real results.

How to apply it

If you’re a freelancer, consultant, or studio owner:

• Craft a compelling point of view

• Be thoughtful about who you’re targeting

• Pick a repeatable format to show your work.

• & Stay consistent

It’s not about volume. It’s about narrative and positioning.

If you want a step by step playbook on how to do this — check out StorySchool.

You’ll learn how to turn your ideas into a simple, repeatable content system that grows your audience and your business — without burning out.

👉You can check it out here

Rooting for you,
—Dodds